RADICA X NextLink X AutoInsight Seminar – Digital Transformation: By Using 1st-Party Data to Uplift Your Customer Engagement
What a fruitful seminar! RADICA, NextLink, and AutoInsight showcased a successful collaboration project on rebuilding financial institution’s data lake from multiple sources, visualizing data into business insights, and personalizing content with marketing automation to re-target and nurture high-value customers. We learned how leveraging first-party data can lead to increased sales and revenue in the financial …