“RADICA professionally suggested the adoption of HTML 5 interactive campaign proposal and has made W hotel one of the few in the hotel industry that adopts HTML interactive smartphone campaign into its marketing strategies, which sharpens the innovative image of W and arouses the public awareness. Most importantly, the HTML 5 smartphone interactive campaign enhances the interaction of W and its’ customers, successfully raises the customer loyalty. Credits to the RADICA team.”
─ Sophie Qin, Director of Marketing and Communication