Omni-Channel Marketing Solution
Boost engagement while delivering customer-centric messages via Omni-Channel strategies
What is Omni-Channel Marketing ?
It creates seamless messaging across channels.
Each channel works together—and we stress “works together”—to create a unified message and voice for your brand. Omni-channel marketing strategies must take into consideration that a customer may begin their journey on one platform, only to jump to another channel, and finally convert by way of a third platform, which creates a consistent and seamless user experience.
RADICA'S RI+ SUPPORT
RADICA's RI+ Support
Omni-Channel vs. Multichannel Marketing
| Multichannel Marketing | Omnichannel Marketing | |
|---|---|---|
| Focal Point of Marketing Strategy | The brand | The customer |
| Message Type | Primarily static | Adapts to customer behavior |
| Channel Interactivity | Operate independently | Work together |
Why Omni-Channel Marketing is Important?
Higher Engagement Rate
Omni-channel campaigns earned an 18.96% engagement rate. Those using single-channel campaigns saw a 5.4% engagement rate. At the same time, omni-channel strategy benefits operational efficiency and reduced costs.
Higher Purchase Rate
Omni-channel campaigns earned a 287% higher purchase rate than those depending on just one channel (12% versus 3.21%). Bonus: When you use SMS as one of the channels within an omni-channel marketing initiative, the conversion rate improves by 47.7%.
Higher Spend Rate
With more personalized campaign across multi-channels and devices, customers engaging with omni-channel campaigns spent, on average, 13% more than those engaging with single-channel campaigns.
Higher Customer Loyalty
Marketers using omni-channel campaigns experienced a 90% higher retention rate than those using single-channel campaigns.
Apply to ALL Industries
Banking
Retail
Food & Beverage
Insurance
E-commerce
Unleash Omni-Channel with
Marketing Automation
Omni-channel strategy is highly effective when it is done right. Maximize its impact with marketing automation and drive leads into sales. Create loyal customer relationships with smart and effective way – marketing automation.
More Personalized Customer Experience
Dynamic content-creation
Scheduled Campaign Message
Customer Journey Automation
Smart Audience Segmentation
Efficient Team Collaboration on Customer Management
How Does Omni-channel
Marketing Automation Work?
Centralize Your Customer Data
Segmentize Customers Based on their Demographic, Habit, Preference
Map Out a Unique and Potential Customer Journey
Decide What Channels to used in that Specific Campaign
Blast Out the Campaign through Our Omni-Channel Platform
Instant data tracking across multiple platforms
What makes your Audience click? Analyse and optimise your campaigns with real-time data captured directly from your customer across different channels. You will be able to see:
- Delivered rate
- Unique Clicks Rate
- Reply Rate
- Unsubscribed rate
RI + Features & Facilities
There Are No Second Chances When It Comes To Follow-Up
Automating Follow Up Ensures You’re
Responding To Leads And Client Needs
Immediately. With RI+:
- Every new lead is greeted with a personalized welcome series through email/ SMS/ WhatsApp/ inbox message
- Existing clients receive automated reminders, invoice and statement
- The activity stream updates all communication
- All interaction stored in one place
Localize Your Message To Win More Deals
One Template To Support Multilingual. Make Any Needed Modifications In Tone, Imagery And Subject Matter To Successfully Connect With Your Local Customers.
- Flexible to switch the best language that works on the local markets
- Get a better understanding of local market dynamics, demographics and shopper preferences
- Cross-channel language preference tracking*
Ecommerce Integrations Worry Free
Whatever You Need, We’ve Got You Covered With Great Ways To Integrate And Automate Your Business.
- Global CRM integrations: Salesforce, MIcrosoft Dynamics 365
- Ecommerce integrations: Shopify, ShopLine, WooCommerce
- In-house platform easy integration
- Keeps your database up-to-date and powers all of your automated messaging
Behaviour Tracking And Analytics
Monitoring and measuring your campaign performance is vital to your business.
- Collect data and track the journey of every single email or message that you sent
- Provide a complete report including open rates, click rates, bounce rates etc.
- Allow you to do simple but precise campaign analysis for further planning
CONVERSATIONAL MARKETING TAILORED FOR ECOMMERCE
We keep the conversation going. Set up appointments, track leads, convert sales by personalized 1-to-1 message campaigns
- Leads and customers can reach sales reps and CS by trigging a follow-up conversation within the email/ SMS/ WhatsApp message
- Deliver personalized marketing messages through WhatsApp
- All conversations stored in one place
- Capture insights and do retargeting
Other Add-Ons To Maximize
Your Performance
DCare service
We make sure you have high inbox rate for China market ISPs. Over the past two decades, our email experts Dcare Team has been working closely with major global and local ISPs, such as Yahoo!, Hotmail, Tencent QQ, NetEase, Sina, etc, we keep pace with the ever-changing regulations of different ISPs. Through the daily monitoring of IP healthiness, blacklist, whitelist, and feedback loop, etc., we guarantee to achieve more than 90% inbox rate, which is highly recognized by our clients.
CRM Integration
RiMANGGIS is ready to integrate with different systems via different APIs. Any data input from your CRM systems can trigger the right email campaign to your target customers automatically. It streamlines the flow of data from different sources and facilitates new subscribers to receive the first-hand news from you in a timely manner.
Other Email Services
We're always ready to lend a hand. Our in-house email experts can give you advice on your email marketing strategy, design custom branded templates, create engaging email content, and help you maximize your results over time.
Drive traffic and conversions with SMS Marketing
Send large-scale SMS campaigns to create engagement and drive traffic to the right landing pages. Supports multiple free embedded HTML5 landing page templates, which enables to create SMS campaign with rich forms of content, including videos, animation images, e-catalogue, forms, coupons, surveys, location info, etc.
Ready to start sending?
Complete Your Digital Marketing and CRM Customer Engagement Strategy
Engage your customer with fully personalized email, which makes great impact on increasing open rate and click through rate. Learn how to deliver the right message at the right moment with our schedule feature.
Step up your transactional emails with on-brand designs and reliable deliverability with guaranteed inbox rate over 90%.
Get a Free Personalized Demo
Learn how RADICA platform can help grow your business with consultation
