By using marketing automation to make your sales process more efficient and effective, you reduce the time it takes for a potential lead to become a customer. Let’s visualize how a typical marketing automation strategy would look like. First, a customer journey is created, which shows how your leads move through various stages on their journey toward conversion. Then, personalization and segmentation are activated across marketing activities, implemented through multi-channel campaigns (e.g., email, social media, SMS, videos, and more).
In a B2B context, Thomson Reuters started using marketing automation tools and found that their lead conversion time dropped by 72%, contributing to an 175% overall increase in revenue attributed to implementing the tool. In a B2C context, customers are always looking for more information about the products they want to buy. When paired with a reliable e-communications solution, marketing automation can keep your customers engaged by delivering useful content on all the channels they use. By spreading out a marketing strategy to all available channels, you can deliver more useful information to them in less time, while decreasing the feeling of spam.
*For the related pictures, marketing automation help increase ROI by x%*