Why Leading Brands Are Switching from X-Gate to RADICA, for Marketing Automation
If your team is using X-Gate for marketing automation and hitting roadblocks, you’re not alone. Enterprises in insurance, banking, retail, and e-commerce are increasingly asking:
“Is this the best we can do?”
At RADICA, we’re seeing a surge of brands ready to break free from outdated platforms and embrace smart, scalable, service-first marketing automation. Here’s why top teams are making the switch from X-Gate.
The X-Gate Struggle: Common Pain Points
In discovery sessions with X-Gate users, while the platform meets basic marketing automation needs, some users have pointed out areas for improvement:
🔄 Automation Flexibility
Users have noted that building more complex or dynamic customer journeys can be challenging. The current flow structure may require additional manual work or offer limited flexibility for tailoring automation to specific business needs.
📉 Message Deliverability
Some companies have observed variability in email deliverability rates with some lower than they expected. This can affect campaign reach and performance, particularly for time-sensitive or high-priority communications.
⏳ Support Responsiveness
There is a desire among users for more proactive and consultative support. While standard support channels are available, some businesses are seeking a more strategic, hands-on partnership to guide implementation and optimization.
RADICA: Engineered for Enterprise Excellence
RADICA was built to eliminate these pain points and empower marketing, IT, customer success, and data teams with a platform that delivers from day one. Here’s how we stand out:
- 95%+ Email Deliverability: Our infrastructure is optimized for speed, scale, and reliability, ensuring your messages land in inboxes, every time.
- Advanced Flow Automation: From simple triggers to intricate, multi-channel journeys, our drag-and-drop interface combines ease with enterprise-grade precision.
- True Omnichannel Reach: Connect with customers on Email, 小红书 (Rednote), WeCom, WeChat, WhatsApp, RCS, and more—all seamlessly integrated in one platform.
- Proactive, Dedicated Support: No call centers or endless tickets. Get a named account manager, industry-tailored consultation, and hands-on onboarding for immediate impact.
Don’t Just Switch—Upgrade
Moving from X-Gate to RADICA isn’t just a platform change; it’s a strategic leap toward modern marketing success. We make the transition seamless with:
- Smooth Migration Support: Our team handles the heavy lifting to get you up and running quickly.
- Comprehensive Training & Onboarding: Equip your team with the tools and knowledge to maximize RADICA’s potential.
- Hands-On Optimization: From day one, we’re focused on driving results tailored to your goals.
Let’s talk about your upgrade. Contact us today.
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About RADICA
RADICA is a Hong Kong leading email marketing solution provider dedicated to accelerating revenue and maximizing customer connection with customer engagement solution in B2B, B2C and E-commerce industries. With RADICA’s advanced onmichannel marketing automation platform RI+, it is much easier and effective to spread out cross-channel messages with automated and personalised journey, even with high volume within short period of time. Our clients ranging from luxury, banking and insurance to food and beverage like Chanel, BEA, LEVI’s, Chow Sang Sang and Starbucks. Since 2000, RADICA as the leading email marketing and CRM agency in Hong Kong have focused on growing the value of their customer database by making wise use of data analytics in direct marketing. Learn more Radica Systems Limited at www.radicasys.com.
