E-commerce Owners: How to Capture the Peak of Shopping Season in Holidays?


As the Chinese New Year is approaching, many guides have advised businesses to attract more new customers. But it’s important to also focus on ways to engage with current customers to increase sales revenue. Let’s find out 3 strategies to engage with them!

Strategy 1: Omni-channel Engagement for Effective Abandoned Cart Recovery

In 2023, the APAC region witnessed a staggering 79.04% shopping cart abandonment rate. But instead of seeing this as a challenge, let’s turn it into an opportunity to boost your sales and customer satisfaction.

Omni-channel Engagement is the Key. Why?

Let’s face it, customers are bombarded with countless emails every day, and important messages often get lost in the clutter. But by diversifying your communication channels, such as incorporating SMS alongside email, you can ensure that your messages are delivered directly to their fingertips, where they can’t be ignored.

But that’s not all! You can provide enticing incentives, such as exclusive coupons through alternative channels, that eliminate any obstacles standing in the way of your customers completing their purchases. It’s a win-win situation!

Implementing an effective abandoned cart journey not only allows you to recover lost sales but also empowers you to analyze and leverage valuable customer insights. By observing patterns in customer engagement, such as their preference for SMS in the evening or emails in the morning, you can strategically deliver personalized messages at the perfect time and through the right channel.

Imagine the impact of reaching out to a customer with a gentle reminder and an irresistible offer just when they’re most likely to take action. This omni-channel approach will captivate their attention and drive them towards completing their abandoned purchases, boosting your conversion rates like never before.

Are you ready to revolutionize your abandoned cart recovery strategy? Let’s make it happen!

Strategy 2: Year-End Review Campaign to boost Customer Engagement

Have you ever received a Spotify Wrapped email, where you get to see how much time you spent listening to music on Spotify throughout the year? It’s a successful personalized year-end review with over 156 million users accessing it in 2022. Customers crave personalized year-end reviewsNow, imagine applying this successful strategy to your own business in the coming holidays!

You’ve collected data throughout the year, and now it’s time to put it to good use.

Personalizing the content of your emails based on your customers’ preferences, interests, and past purchases can make them feel special and valued. You can add fun facts that capture their attention, such as how many people are shopping for the same product series as you do.

You can also remind your customers to spend their membership points and be more caring by attaching their most frequently visited retail store location and inserting a contact link for them to speak with the retail store manager directly for more information.

But that’s not all! At the end of your email, include a section for product recommendations. For example, show your customers that you understand their needs by recommending clothing items from their favourite designer for the coming festivals. By making your recommendations relevant, you’ll increase the chances of them making a purchase. And the best part: it’s not too late to launch a year-end campaign during the upcoming festivities!

Stand out from the competition and make a lasting impression on your customers. Start planning your Year-End Review Campaign today and watch your business thrive!

Strategy 3: Hyper-Personalized Messages by Behavioural Tagging

In today’s marketing landscape, hyper-personalization has emerged as a key trend that is set to dominate the industry by 2024. Customers now expect tailor-made experiences that cater to their unique preferences and needs. With the advancements in AI technology and big data analytics, these expectations have reached new heights.

Simply addressing customers by their names in promotional emails is no longer sufficient.

To create hyper-personalized experiences, it is crucial to leverage behavioural tagging. Let’s take the example of Tom, a customer of a décor retail company who works as an HR officer. Tom is always on the lookout for festive decorations for his office and frequently clicks on the “Decorations” column in the eDMs sent by the company.

By implementing a behavioural tagging system, we can track Tom’s preferences and ensure that the subsequent emails he receives prioritize the “Decoration” column over others, such as “Cutleries”. The same applies to Charlotte, a café owner always on the lookout for refined cutleries, who will receive an eDM that prioritizes the “Cutleries” column. This strategic approach significantly increases the likelihood of Tom and Charlotte clicking on your product pages and making a purchase.

By understanding and catering to your customers’ specific interests and needs through behavioural tagging, you can automate the process of identifying the products they are most likely to buy. This enhances the customer experience, which contributes to increased sales and revenue for your business.


Capture the peak of shopping season in the coming festivals. From Abandoned Cart Journey to Year-End Review, and Hyper-Personalization Messages, create a customer experience that will leave a lasting impression. With our all-in-one RI+ platform and professional consulting service, planning and launching campaigns has never been easier.

Contact RADICA today to succeed.

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RADICA is a Hong Kong leading email marketing solution provider dedicated to accelerating revenue and maximizing customer connection with customer engagement solution in B2B, B2C and E-commerce industries. With RADICA’s advanced onmichannel marketing automation platform RI+, it is much easier and effective to spread out cross-channel messages with automated and personalised journey, even with high volume within short period of time. Our clients ranging from luxury, banking and insurance to food and beverage like Chanel, BEA, LEVI’s, Chow Sang Sang and Starbucks. Since 2000, RADICA as the leading email marketing and CRM agency in Hong Kong have focused on growing the value of their customer database by making wise use of data analytics in direct marketing. Learn more Radica Systems Limited at www.radicasys.com.