How to apply for WhatsApp Business API?


Chatbot, Broadcast messaging, Analytics and Integration with your CRM systems can only be performed with WhatsApp Business API. As many may be confused 2 other WhatsApp accounts with WhatsApp Business API, we will compare their differences and show you the process of signing up for the WhatsApp Business API.   

What is WhatsApp Business API?

Specifically designed for medium and large businesses, WhatsApp Business API (WABA), unlike the standard WhatsApp app, requires integration with other platforms or programs to operate effectively. Here you can easily compare 3 types of WhatsApp accounts and see which one you need the most.

Comparison with three types of WhatsApp accounts

By utilizing WABA, businesses can enjoy the advanced functions of chatbots, session messages, and integration with other CRM systems. One of the examples is the product recommendation and session messages for promoting easter’s sales. You can have your product details and promotions on the menu. 

Prerequisites for WhatsApp Business API Application

To apply for the WhatsApp Business API, businesses must follow WhatsApp’s official rules, which include requesting a WhatsApp Business Account (WABA) from an authorized partner supplier and obtaining approval to use the API. Before submitting your application, ensure you have all the necessary documents and information for a WhatsApp Business API account.

1. Verified Facebook Business account 📛

A verified Facebook Business account is essential for applying to the WhatsApp Business API.  

2. Phone number for WhatsApp Business API registration 📞

You need a phone number, either mobile or landline, that can receive verification SMS or voice calls to register for the WhatsApp Business API.

3. WhatsApp Business API Business Profile 📊

Enhance your WhatsApp Business profile by adding public information about your company, including the merchant’s name and address, category, description, email address, and website.

Lead Time required for application

After preparing all the necessary documents and settings, you can submit your application for a WhatsApp Business API account to Facebook using an official WhatsApp partner provider. The review process typically takes 3-5 working days, although the duration may vary based on the review status of Facebook’s official team. Based on our RADICA team’s previous experience, the application process is usually completed within 3-14 days.


With the above step-to-step guide, let’s apply for the WhatsApp API to access advanced services, automated communication, green checkmarks, and interactive messaging. With our cooperative relationships with WhatsApp’s official partners, we can help you apply for WhatsApp Business API and integrate WhatsApp with other promotion channels, like WeChat, eDM, SMS, MMS, and App push, for a more comprehensive promotion journey.

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