Ready for WhatsApp’s July 2025 pricing change? 3 Ways to Save Costs and Generate More Revenue
Heads-up, growth leaders: From 1 July 2025, WhatsApp’s new per-template pricing is designed to encourage smarter, more targeted messaging—not mass blasts. Each templated message now comes with its own price tag, so the more relevant and timely your content, the better your ROI.
But in the same stroke, Meta has handed savvy brands a playbook for cheaper customer touch-points. Read our blog below and master the big moves and July’s “price hike” flips into an ROI upgrade—turning WhatsApp into the leanest remarketing and support channel in your entire stack.
The July 2025 WhatsApp Business API Pricing Overhaul
| Before 30 Jun 2025 | After 1 Jul 2025 |
|---|---|
| Charged per 24-hour conversation | Charged per template message |
| All categories priced the same per country | Each template category has its own rate |
| — | Service conversations are completely free |
| — | Utility templates sent inside the 24-hour window stay free |
| — | Volume tiers now apply to Utility & Authentication templates—the more you send, the less each one costs |
| — | International authentication rate expanded to more markets (e.g., Egypt, India, Malaysia) |
3 Proven Ways to Keep WhatsApp Business Costs Down
- Exploit the 72-hour “zero-cost” window. Our Radica RI+ harnesses WhatsApp’s free 72-hour windows triggered by Click-to-WhatsApp ads, automatically nurturing leads without extra cost.
- Segment your templates. RADICA RI+ intelligently segments templates and optimizes sending windows, ensuring you avoid unnecessary fees while maintaining engagement.
- Bulk-shift OTPs and order updates from SMS. RI+ combines WhatsApp with SMS and other channels seamlessly, significantly reducing costs and boosting conversions by smartly routing OTPs, alerts, and personalized marketing messages.
Takeaway
With WhatsApp’s 2025 pricing change, sending timely, relevant, and opt-in messages is more important than ever. RADICA helps you send the right messages at the right time, set up chatbots, and use SMS to save money and get more leads.
Ready to turn the new pricing into your advantage? Contact us for a free consultation.
WhatsApp Business Messaging Glossary
Key Jargon – Decoded
| Term | What it means in practice |
|---|---|
| Customer-service window | A 24-hour clock that starts when you send (or receive) the first template message. All replies inside the window are “free-form.” |
| Free entry-point conversation | When a customer clicks a “Click-to-WhatsApp” ad or the WhatsApp button on your Facebook/Instagram page and you respond within 24 hours, you get 72 hours of unlimited, free messaging. |
| User-initiated conversation | The customer messages first and you answer within 24 hours. These are now called service conversations. |
| Business-initiated conversation | You start the chat outside the 24-hour window. Only approved template messages can open a new thread. |
| Template categories | • Utility – transactional updates (order confirmations, alerts) • Authentication – one-time-passwords, account recovery • Marketing – promos or any message that isn’t purely utility/authentication |
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RADICA is a Hong Kong leading email marketing solution provider dedicated to accelerating revenue and maximizing customer connection with customer engagement solution in B2B, B2C and E-commerce industries. With RADICA’s advanced onmichannel marketing automation platform RI+, it is much easier and effective to spread out cross-channel messages with automated and personalised journey, even with high volume within short period of time. Our clients ranging from luxury, banking and insurance to food and beverage like Chanel, BEA, LEVI’s, Chow Sang Sang and Starbucks. Since 2000, RADICA as the leading email marketing and CRM agency in Hong Kong have focused on growing the value of their customer database by making wise use of data analytics in direct marketing. Learn more Radica Systems Limited at www.radicasys.com.
