Customer Lifecycle Growth, Planned and Delivered With You
Customers expect connected, personalised experiences. Radica helps you plan, build and run AI-driven journeys on the Customer Engagement Cloud — turning smarter engagement into measurable growth.
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Trusted by leading financial services, insurance and consumer brands across Hong Kong, China and ASEAN
The Leadership Challenge
Customer Engagement Is on Every Agenda. Turning It into Results Is the Hard Part.
How We EngageOne Partner, Four Ways In — Start Where You Are
Customer Engagement Workshop
A leadership working session that turns “customer engagement” from a buzzword into a measurable growth plan — built on a Customer Value Framework (CLV, engagement, influence and referral value), your own data, and where AI can transform each stage of the lifecycle.
Omni-Channel Journey Implementation
We map the customer lifecycle, design the journey logic and deliver your first high-performing automated journey across email, SMS, WhatsApp and WeChat — hyper-personalised with AI tagging.
Marketing Automation Full Service
Radica runs your entire engagement programme: segmentation, content production, deployment, deliverability and reporting — with a monthly performance review against the KPIs you set.
Advanced Marketing Automation Training
Role-based, hands-on training so your marketers and CRM team run campaigns, build segments, read performance and stay compliant — independently.
Why RadicaStrategy, Execution and Enablement — One Accountable Team
Accountable for outcomes, not tasks
Every engagement starts with agreed KPIs — and the team that builds your roadmap also builds and runs the journeys, closing the loop from plan to measured result.
Built for APAC channels
Native WeChat, WeCom, WhatsApp, SMS and email execution, with high in-market deliverability across Hong Kong, China and ASEAN.
AI-driven personalisation
AI tagging, churn prediction and product recommendations power hyper-personalised messages that convert more customers.
Compliant & enterprise-ready
PDPO, PIPL and GDPR ready, ISO 27001 certified — secure data handling and governance built into every engagement.
Proven Delivery
A Service Team That Ships, Not Just Advises
Radica implements across your existing customer and marketing ecosystem — from strategy and data design to journey deployment and ongoing optimisation.
Leading brands across retail, hospitality and financial services run on Radica.
Website, email, SMS, WhatsApp, WeChat, WeCom and other relevant channels.
AI tagging, churn prediction, product recommendations, unstructured-data analysis and AI-agent analytics.
Dedicated strategy, data and delivery team under one engagement.
Not sure which way in? Start with a conversation.
Tell us where you are — with or without a roadmap, team or platform — and we’ll recommend the right first step, with a clear scope, timeline and measurable outcome.
FAQCustomer Engagement Services FAQ
We don't have an internal marketing automation team. Can you run everything?
Yes. The Full Service engagement covers end-to-end operations — segmentation, content production, deployment, deliverability management and monthly performance reporting — with your team retaining strategic control.
We don't know where to start. What's the first step?
The Customer Engagement Workshop. It aligns your leadership team around a Customer Value Framework, identifies priority segments and produces a 12-month roadmap — before you invest in building anything.
We already use a global marketing platform. Do we have to switch?
No. Radica's service team can design, build and run journeys on your existing marketing platform, and complement it with APAC channel execution such as WeChat, WeCom and local SMS delivery.
How quickly can the first journey go live?
Typically within weeks. Journey Implementation engagements are scoped to deliver one fully built, tested and deployed journey, plus an operations guide, as the first milestone.
How do you hand over to our team?
Every engagement includes documentation, and the Training service adds role-based, hands-on enablement — platform workflows, data and reporting, and compliance — so your team becomes self-sufficient.
How is success measured?
Against KPIs agreed at the start — such as identifiable customer rate, journey conversion, repeat purchase and reactivation — reported monthly with optimisation recommendations.
Customer Engagement Services FAQ
We don't have an internal marketing automation team. Can you run everything?
Yes. The Full Service engagement covers end-to-end operations — segmentation, content production, deployment, deliverability management and monthly performance reporting — with your team retaining strategic control.
We don't know where to start. What's the first step?
The Customer Engagement Workshop. It aligns your leadership team around a Customer Value Framework, identifies priority segments and produces a 12-month roadmap — before you invest in building anything.
We already use a global marketing platform. Do we have to switch?
No. Radica's service team can design, build and run journeys on your existing marketing platform, and complement it with APAC channel execution such as WeChat, WeCom and local SMS delivery.
How quickly can the first journey go live?
Typically within weeks. Journey Implementation engagements are scoped to deliver one fully built, tested and deployed journey, plus an operations guide, as the first milestone.
How do you hand over to our team?
Every engagement includes documentation, and the Training service adds role-based, hands-on enablement — platform workflows, data and reporting, and compliance — so your team becomes self-sufficient.
How is success measured?
Against KPIs agreed at the start — such as identifiable customer rate, journey conversion, repeat purchase and reactivation — reported monthly with optimisation recommendations.
RI + Features & Facilities
There Are No Second Chances When It Comes To Follow-Up
Automating Follow Up Ensures You’re
Responding To Leads And Client Needs
Immediately. With RI+:
- Every new lead is greeted with a personalized welcome series through email/ SMS/ WhatsApp/ inbox message
- Existing clients receive automated reminders, invoice and statement
- The activity stream updates all communication
- All interaction stored in one place
Localize Your Message To Win More Deals
One Template To Support Multilingual. Make Any Needed Modifications In Tone, Imagery And Subject Matter To Successfully Connect With Your Local Customers.
- Flexible to switch the best language that works on the local markets
- Get a better understanding of local market dynamics, demographics and shopper preferences
- Cross-channel language preference tracking*
Ecommerce Integrations Worry Free
Whatever You Need, We’ve Got You Covered With Great Ways To Integrate And Automate Your Business.
- Global CRM integrations: Salesforce, MIcrosoft Dynamics 365
- Ecommerce integrations: Shopify, ShopLine, WooCommerce
- In-house platform easy integration
- Keeps your database up-to-date and powers all of your automated messaging
Behaviour Tracking And Analytics
Monitoring and measuring your campaign performance is vital to your business.
- Collect data and track the journey of every single email or message that you sent
- Provide a complete report including open rates, click rates, bounce rates etc.
- Allow you to do simple but precise campaign analysis for further planning
CONVERSATIONAL MARKETING TAILORED FOR ECOMMERCE
We keep the conversation going. Set up appointments, track leads, convert sales by personalized 1-to-1 message campaigns
- Leads and customers can reach sales reps and CS by trigging a follow-up conversation within the email/ SMS/ WhatsApp message
- Deliver personalized marketing messages through WhatsApp
- All conversations stored in one place
- Capture insights and do retargeting
Other Add-Ons To Maximize
Your Performance
DCare service
We make sure you have high inbox rate for China market ISPs. Over the past two decades, our email experts Dcare Team has been working closely with major global and local ISPs, such as Yahoo!, Hotmail, Tencent QQ, NetEase, Sina, etc, we keep pace with the ever-changing regulations of different ISPs. Through the daily monitoring of IP healthiness, blacklist, whitelist, and feedback loop, etc., we guarantee to achieve more than 90% inbox rate, which is highly recognized by our clients.
CRM Integration
RiMANGGIS is ready to integrate with different systems via different APIs. Any data input from your CRM systems can trigger the right email campaign to your target customers automatically. It streamlines the flow of data from different sources and facilitates new subscribers to receive the first-hand news from you in a timely manner.
Other Email Services
We're always ready to lend a hand. Our in-house email experts can give you advice on your email marketing strategy, design custom branded templates, create engaging email content, and help you maximize your results over time.
Drive traffic and conversions with SMS Marketing
Send large-scale SMS campaigns to create engagement and drive traffic to the right landing pages. Supports multiple free embedded HTML5 landing page templates, which enables to create SMS campaign with rich forms of content, including videos, animation images, e-catalogue, forms, coupons, surveys, location info, etc.
