Recover More Revenue from the Traffic You Already Pay For

Radica’s Customer Engagement Cloud turns anonymous browsing — in store and online — into permissioned shopper profiles and AI-driven journeys across email, WhatsApp, WeChat and SMS — built for APAC compliance and delivery, with an experienced team that runs it with you.

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THE BUSINESS PROBLEM 

Is Your Retail Traffic Leaving Without Converting?

Media costs keep rising, yet most of the shoppers you pay for leave unidentified — and marketing cannot re-engage them.

Browsing, POS transactions, ecommerce, CRM and loyalty signals remain disconnected.

Follow-up begins after purchase intent has already weakened.

Blanket promotions replace relevant, shopper-level lifecycle engagement.

WHY RADICA

A Customer Engagement Cloud Built for APAC

Built for APAC channels

Native WeChat, WeCom, WhatsApp, SMS, MMS and China RCS, with high in-market deliverability across Hong Kong, China and ASEAN.

Store and online, connected (O2O)

POS purchases, membership sign-ups and QR touchpoints feed one shopper profile — with tools that help frontline store teams capture, recognise and follow up with shoppers — and convert more of them.

Compliant & enterprise-ready

PDPO, PIPL and GDPR ready, ISO 27001 certified. Private-cloud or shared-cloud — your choice of data location.

Faster time-to-value

Live in weeks, not months — a dedicated APAC delivery team, consultative support included, and lower total cost to reach your first measurable journey.

SOLUTION FRAMEWORK 

The 3-Step Revenue Recovery Framework

One practical operating model — from on-site intent capture to omnichannel activation.

1. Capture shoppers before they leave — the right offer at the right moment

Grow your identifiable, permissioned audience with behaviour-triggered value exchanges — on site and in store via QR and membership sign-up — without disrupting the shopping experience.

BUSINESS OUTCOME:
more identifiable shoppers from the traffic you already pay for — cutting your effective cost per captured lead.

What Radica delivers:

ready-to-launch capture experiences — the right offer, timing and sign-up flow, designed for mobile and measured from day one.

2. Join up browsing, store purchases and loyalty into one shopper view

Connect website behaviour with customer identifiers, POS and ecommerce purchases, loyalty activity, CRM records and communication preferences — online and offline in one profile.

BUSINESS OUTCOME:
Give marketing a consistent view of each customer without a large-scale platform replacement.

What RADICA delivers:
One unified shopper profile from the systems you already have — with consent handled properly and audiences ready to activate.

3. Trigger the next message while they're still interested

AI tagging builds a rich picture of each shopper’s interests, so every message is hyper-personalised — triggered by products viewed, abandonment behaviour, purchase history, lifecycle stage and channel preference.

BUSINESS OUTCOME:
Respond faster to customer intent and reduce dependence on broad, calendar-based campaigns

What RADICA delivers:
Automated journeys running on the Customer Engagement Cloud — launched, tested and continuously optimised with you

PRIORITY REVENUE JOURNEYS

Four Revenue Opportunities from the Same Customer Data

Start where shopper intent is visible, the gap is measurable and the data is available — online, in store, or both.

Improve Acquisition Efficiency

Convert first-time visitors into permissioned prospects at a fraction of the cost of buying new traffic, then trigger a welcome journey based on stated interests and browsed categories.

KPI: Cost per captured lead ↓

Recover Lost Demand

Follow up on viewed products or abandoned baskets with relevant content, stock information or a controlled incentive.

KPI: Recovered revenue

Increase Customer Value

Use purchase history, product lifecycle and AI product recommendations to trigger replenishment and cross-sell journeys.

KPI: Repeat purchase rate

Protect Retention

AI churn prediction spots declining engagement early, triggering differentiated win-back journeys before customers become fully inactive.

KPI: Reactivation rate

Proven in Market

Brands Across APAC Trust Radica

Award-winning, ISO 27001-certified Customer Engagement Cloud, trusted by APAC retail, hospitality and financial brands.

Why Radica

One Accountable Partner, From Intent Capture to Revenue Activation

Not just a framework — Radica implements it across your existing customer and marketing ecosystem, from strategy and data design to journey deployment and ongoing optimisation.

100+

Enterprise Clients

Leading brands across retail, hospitality and financial services run on Radica.

20+

Customer Touchpoints

Website, email, SMS, WhatsApp, WeChat, WeCom and other relevant channels.

Built-In Intelligence

AI tagging, churn prediction, product recommendations, unstructured-data analysis and AI-agent analytics — powering hyper-personalised messages that convert.

ISO

27001 Certified

Dedicated strategy, data and delivery team under one engagement.

Anonymous Shopper Conversion FAQ

What is an anonymous shopper?

An anonymous shopper is a website visitor who browses without logging in or sharing a usable identifier such as an email address or mobile number. Their activity may be visible within a session, but it cannot yet support permission-based follow-up.

Do we need to replace our ecommerce, CRM or marketing platform?

Not necessarily. RADICA can assess your current website, ecommerce, CRM, loyalty and communication platforms, then design a phased approach that connects the systems and data already available. The objective is to launch the first measurable journey without requiring a full platform replacement.

Will forms, pop-ups or overlays damage the shopping experience?

They can if they are poorly timed, irrelevant or overused. Effective capture experiences are behaviour-triggered, frequency-controlled, mobile-first and built around a clear value exchange.

Which data sources are required?

Most programmes begin with a small set of useful signals, such as email or mobile number, product views, cart activity, transactions, loyalty status and communication preferences. The profile can expand as additional data becomes available.

Which journey should we launch first?

Start where high-intent behaviour is already visible, the commercial gap can be measured and the required data is available. Typical priorities include first-visit identification, browse or cart recovery, replenishment and lapse prevention.

Which channels can be included?

Journeys can include website experiences, email, SMS, WhatsApp, WeChat, WeCom and other relevant touchpoints, depending on customer preference, permission, market requirements and system setup.

How should consent and customer preferences be handled?

Consent language, channel preferences and withdrawal options should be clear, consistently stored and available to the relevant systems. The final implementation should be reviewed against your organisation’s policies and applicable regulations.