Omni-Channel Marketing Automation Services
Make every customer journey easier to run, measure and scale
Omni-Channel Marketing Automation Services
RADICA helps marketing teams turn disconnected channels, customer data and manual campaign work into automated journeys that drive engagement, conversion and retention.
From strategy and implementation to campaign operations and team training, our specialists help you get more value from your marketing automation investment.
Built for marketing teams under pressure
Marketing leaders are expected to launch more campaigns, personalise more journeys and prove more business impact — often with the same team size.
But in many organisations, execution is still slowed down by disconnected systems, manual workflows and underused MA platforms.
Common challenges we help solve
Omni-Channel Journey Implementation
I need someone to build an customer engagement journey for me.
Marketing Automation Full Service
I need someone to run the whole platform for me.
Customer Engagement Workshop
I don’t know where to start.
Advanced Marketing Automation Training
My team needs to learn how to do this.
How RADICA helps
RADICA provides practical marketing automation services for teams that need stronger execution, better customer journeys and clearer results.
We work with your marketing, CRM, IT and operations teams to design, build, run and optimise omni-channel engagement.
Omni-Channel Journey Implementation
Your team has a marketing automation platform, but you’re still running one-off campaigns. You know automation is the answer, but you don’t have the in-house expertise to map the customer lifecycle, design the logic, or set up the workflows.
What you get:
- A custom-designed customer journey map aligned to your business goals
- A fully built, tested, and deployed automated journey across Email, SMS, WhatsApp, or WeChat
- A step-by-step Operations Guide so your team can manage it after launch
Marketing Automation Full Service
You have the platform and the strategy, but you don’t have the headcount to execute. Your team is stretched thin, and campaigns keep slipping because there’s no one dedicated to the day-to-day operations.
What you get:
- End-to-end campaign execution: segmentation, HTML production, deployment, and reporting
- Proactive system health monitoring and deliverability management
- A monthly performance report with actionable optimisation recommendations
Customer Engagement Workshop
It is designed to help leadership teams move beyond campaign execution and build a strategic framework that systematically grows Customer Lifetime Value (CLV), deepens Engagement Value (CEV), and transforms satisfied customers into Influencers (CIV) & Advocates (CRV).
What you get:
- A data-driven Customer Value Framework (CEV, CLV, CIV, CRV, CKV)
- Prioritised high-value segments and their corresponding engagement blueprints
- A strategic 12-month automation roadmap aligned with your business goals
- Leadership alignment: Turn “customer engagement” from a buzzword into a measurable growth lever
Advanced Marketing Automation Training
Your team already has the marketing automation tool, but they’re only using a fraction of its capabilities. We provide practical, role-based training so your marketers and CRM teams can create campaigns, build segments, read reports and stay compliant — independently.
What you get:
- Platform and workflow training: Core functions, campaign setup and automation workflows
- Data and reporting training: Interpret performance data and turn insights into action
- Compliance guidance: Practical guidance on privacy, consent and email, SMS and WhatsApp requirements
- Handover documentation: Custom user guides, workflow diagrams and quick-reference materials
Why RADICA
20+ years of omni-channel execution
We have supported complex customer engagement programmes across email, SMS, messaging channels, CRM and data.
Local team with APAC market experience
Our specialists understand regional customer behaviour, channel usage and campaign execution needs.
Strategy, execution and training in one team
We support the full journey — from planning and setup to daily operation and internal enablement.
Enterprise data and compliance mindset
RADICA helps enterprise teams manage customer engagement with secure data handling and governance.
Ready to get more from your marketing automation?
Let RADICA help you build customer journeys that are easier to run, easier to measure and easier to scale.
RI + Features & Facilities
There Are No Second Chances When It Comes To Follow-Up
Automating Follow Up Ensures You’re
Responding To Leads And Client Needs
Immediately. With RI+:
- Every new lead is greeted with a personalized welcome series through email/ SMS/ WhatsApp/ inbox message
- Existing clients receive automated reminders, invoice and statement
- The activity stream updates all communication
- All interaction stored in one place
Localize Your Message To Win More Deals
One Template To Support Multilingual. Make Any Needed Modifications In Tone, Imagery And Subject Matter To Successfully Connect With Your Local Customers.
- Flexible to switch the best language that works on the local markets
- Get a better understanding of local market dynamics, demographics and shopper preferences
- Cross-channel language preference tracking*
Ecommerce Integrations Worry Free
Whatever You Need, We’ve Got You Covered With Great Ways To Integrate And Automate Your Business.
- Global CRM integrations: Salesforce, MIcrosoft Dynamics 365
- Ecommerce integrations: Shopify, ShopLine, WooCommerce
- In-house platform easy integration
- Keeps your database up-to-date and powers all of your automated messaging
Behaviour Tracking And Analytics
Monitoring and measuring your campaign performance is vital to your business.
- Collect data and track the journey of every single email or message that you sent
- Provide a complete report including open rates, click rates, bounce rates etc.
- Allow you to do simple but precise campaign analysis for further planning
CONVERSATIONAL MARKETING TAILORED FOR ECOMMERCE
We keep the conversation going. Set up appointments, track leads, convert sales by personalized 1-to-1 message campaigns
- Leads and customers can reach sales reps and CS by trigging a follow-up conversation within the email/ SMS/ WhatsApp message
- Deliver personalized marketing messages through WhatsApp
- All conversations stored in one place
- Capture insights and do retargeting
Other Add-Ons To Maximize
Your Performance
DCare service
We make sure you have high inbox rate for China market ISPs. Over the past two decades, our email experts Dcare Team has been working closely with major global and local ISPs, such as Yahoo!, Hotmail, Tencent QQ, NetEase, Sina, etc, we keep pace with the ever-changing regulations of different ISPs. Through the daily monitoring of IP healthiness, blacklist, whitelist, and feedback loop, etc., we guarantee to achieve more than 90% inbox rate, which is highly recognized by our clients.
CRM Integration
RiMANGGIS is ready to integrate with different systems via different APIs. Any data input from your CRM systems can trigger the right email campaign to your target customers automatically. It streamlines the flow of data from different sources and facilitates new subscribers to receive the first-hand news from you in a timely manner.
Other Email Services
We're always ready to lend a hand. Our in-house email experts can give you advice on your email marketing strategy, design custom branded templates, create engaging email content, and help you maximize your results over time.
Drive traffic and conversions with SMS Marketing
Send large-scale SMS campaigns to create engagement and drive traffic to the right landing pages. Supports multiple free embedded HTML5 landing page templates, which enables to create SMS campaign with rich forms of content, including videos, animation images, e-catalogue, forms, coupons, surveys, location info, etc.
