EMAIL MARKETING

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TRANSACTIONAL EMAIL TO CHINA

Thinking of expanding your business internationally? In China, the online ecommerce landscape is experiencing massive growth. Chinese consumers continue to purchase from overseas websites at an increasing rate led by China’s growing middle class. Thus, emailing to consumers in China is a growing priority for online retailers around the world, given the region's massive potential. 

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EMAIL MARKETING CAN DO BETTER

In such a critical time for e-marketers, how can RADICA continue to strive for success, successfully safeguarding its name as Asia no.1 e-marketing solutions specialist? How is it possible for RADICA to maintain its tight relationship with giant corporates like Ctrip and LVMH?


BIG DATA

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HOW TO USE BIG DATA FOR BETTER ADVERTISING AND PROMOTIONS?

In the age of Big Data, marketers all over the world are all putting their soul and minds in adopting Big Data into marketing, intending to truly know about their clients, and smartly push the right kind of information to attract targeted customers, so in order to make wise marketing decisions, aiming to increase the company’s revenue at the lowest cost possible. But how?


DIGITAL world

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TWO BIG CHALLENGES FOR MARKETERS IN DIGITAL WORLD

In this new era of digital world, technology competition becomes more intense. To outcompete one another, here comes two big challenges for marketers: being fast and personalized.

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CATCHING UP WITH THE 2015 DIGITAL WORLD!

Big data, Online-to-offline/Offline-to-online (O2O), user experience…these terms should be no stranger to you in 2015. It seems to marketers that everything is going great so far in 2015.