Posts in #BigData
2 Big challenges for Marketers in a New Era of Digital World

In this new era of digital world, technology competition becomes more intense. To outcompete one another, here comes two big challenges for marketers: being fast and personalized.

First, not only do they need to feed customers with fresh news, but also make the message more personalized. Second, the explosion of unstructured data from different social media and platforms has become too wide for marketers to spot existing trends and available opportunities. In the end, what can marketers do to get fast insight from a variety of sources in order to keep pace with the changes in customers’ behavior?

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