Workshop on Big Data Marketing for New Retail 2019

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Presented by The Hong Kong Management Association, Francis Kwok, Founder and Chairman of RADICA Systems, and Wallis Chan, Managing Director of RADICA, spoke on how shopping malls and retail brands can utilize online and offline data with AI technology to seize hidden opportunities faster. Middle and senior level executives, as well as those interested in retail and big data marketing, were enlightened on how such big data techniques are providing a more satisfactory customer experience and increasing conversion.