Introduction to Statistics & Machine-learning with R

Day1

  • Marketing concept example: churn analysis on AT&T
  • Binary classification for customer retention 
  • R packages for supervised classification: rpart, e1071, randomForest, nnet, xgboost
  • Prediction result evaluation: confusion matrix, training-testing regime, cross validation and ROC curve

Day2

  • Best Practice of Data Visualization
  • Apply advanced Tableau techniques to address day-to-day business use cases 
  • Apply level of Details calculations to get the most out of your data
  • Apply advanced interactive dashboard techniques

Target Participants:

IT professionals, data analysts or data science passionate learners with solid programming background and would like to have a refresh view on emerging programming languages in big data domain. Students with science background or good at mathematics are encouraged for this introductory course.

Remarks:

  • The course will be conducted in Cantonese with course materials in English
  • A certificate will be presented to the students with 100% attendance rate
  • The students are required to bring along with their own notebooks for the classwork sessions
Subscribe to our Newsletter!

Discover successful marketing cases and gain new insights from Radica!