9 Hot Tips for All Your Ecommerce Retention Email Marketing Efforts
Collect details smartly
Keep your subscribers list updated
Be proactive at all times
Segment and target for the best results
Focus on goal, content, and design—at the same time and equally
Don’t underestimate the power of a newsletter
Personalize, personalize, personalize
Provide helplines and feedback channels
Give the customer the option to opt-out (unsubscribe, that is)
Email marketing isn’t going anywhere. If you’re not optimizing it within your business, you’re simply not optimizing your sales
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