9 Hot Tips for All Your Ecommerce Retention Email Marketing Efforts

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  • Collect details smartly

  • Keep your subscribers list updated

  • Be proactive at all times

  • Segment and target for the best results

  • Focus on goal, content, and design—at the same time and equally

  • Don’t underestimate the power of a newsletter

  • Personalize, personalize, personalize

  • Provide helplines and feedback channels

  • Give the customer the option to opt-out (unsubscribe, that is)

Email marketing isn’t going anywhere. If you’re not optimizing it within your business, you’re simply not optimizing your sales

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