Big Data Marketing for New Retail

Workshop Contents:

  • Half day course
  • Fundamental concepts of “Big Data”
  • Case studies of Big Data in retail industry
  • Open data revolution
  • The 3 key coming trends in the data world
  • New retail trend – unmanned stores?
  • The future retail: reconstruction of the scenes, goods and customer experience with data

Target Participants:

Senior management & marketing / CRM decision-makers of retail or shopping mall industry

Remarks:

Language Medium: Cantonese with English materials