Radica claimed an award of “Most Outstanding Client / Agency Partnership – Bronze Award” at Marketing Magazine’s Agency of the Year awards in Hong Kong at the ceremony on 2 June.
“It’s our first time submit entry for this award, and we are honoured to be named among the top 3 of ‘Most Outstanding Client / Agency Partnership’, especially it’s not just an honour for Radica, but for our client K11 and theirs staffs we’ve worked with,” said Wallis Chan, Managing Director of Radica.
“We would like to take this opportunity to thank K11 for their ongoing support and trust in us. Initially we were focusing on provide direct marketing solutions for them, and we started to integrated their CRM system and O2O strategies, which indeed has enhanced the database marketing and communications becoming more targeted and personalized. Client’s member database has grown 400% within years. And we have started to apply the same model in China’s market, including Shanghai K11 & Guangzhou K11.”