Big data trend is now in vogue. Mobile application is proved to be a large part on collecting data from multiple channels, e.g. Emails, SMS, social media platform and apps, etc. With RADICA brand new WeChat CRM Platform, we set out to do the impossible: fully optimize the mobile engagement to lift CRM. Our very first showcase of RADICA mobile engagement platform was held in Hong Kong this May to help our clients understand more about our mobile enagement solutions.