1-day Course in Advanced Email Marketing & Consultation for Marketers

19 MAY,2017 (Course Code: EDC1701B)

23 JUNE,2017(Course Code: EDC1702B)

HKD$56,800/class(maximum 12 seats)

In many companies, email is still one of the most effective channels for generating conversion. It is an important tool for maintaining customer relationship, strengthening brand awareness, as well as up-selling your existing customers.


This course provides you the key concepts behind a result-driven email marketing campaign, from database management, content design, email deliverability, report analysis to strategic planning. You are welcomed to share with your own EDM problems in class and consult our trainers in the interactive session.

Program Objectives

This course is especially designed for the marketers, who take care of daily operation of email marketing, to equip with the essential techniques and strategic mindset for a successful email marketing campaign that drives result.

Target Participants

·Digital Marketers

·Marketing Managers

·Marketing Consultants

·Senior Marketing Executives

Program Syllabus         (7 Hours)


- Success factors of e-mail marketing

Data Management

- Data source (Opt-in rules, privacy policy)

- Data segmentation

- Data quality

Design & Content

- Best practice in different industries

- Objective setting and content selection

- Email structure for optimized response

- Email layout design trend 2017

Delivery Process & System 

- Campaign planning

- Scheduling & frequency control

- How to select an email service provider

- The importance of email delivery

Report & Analysis

- Identify insights from campaign reports

- Level of engagement

- Year-over-year comparison and competitive analysis

- Recipient activity analysis

- Inactive identification and handling

- Link/text analysis and behavior tagging

Strategy Overview

- Persona-based customer strategy

- Customer journey optimization

- Continues improvement for performance optimization

Q&A section



---A certificate will be presented to the students with 100% attendance rate.

---1-hour business consultation will be provided to each company for free.

---HKD$56,800/class (maximum 12 seats)

---The course registration must be confirmed 2 weeks before the commencement date.

Enquiry: queenie.chiu@radicasys.com / tel:+852 67693137

Registration: Please feel free to contact your sales manager at Radica.