In November, RADICA had signed a regional reseller partnership agreement with Jarrang Limited and it is the first step for RADICA to kick-off its business coverage in Europe.

Jarrang, formed in early 2003, is an all-rounded electronic marketing communications company specializing in business development, servicing clients worldwide with the base in United Kingdom. As an email marketing agency providing full spectrum of services from consultancy, design, broadcast, tracking and analysis, Jarrang’s clients come from a wide range of industry sectors in European markets such as financial, retail, travel, etc.  

According to Irene Cheung, General Manager of RADICA, “With Jarrang’s specialist knowledge and experience in European markets plus RADICA’s professionalism in eMarketing technology and creativity, it is a good match for us to leverage each other’s expertise and provide our quality eMarketing solutions and services in both Asia Pacific and European markets. RADICA will fully support in this strategic partnership.”  This business co-operation is expected to have above-the-line campaigns in Q2, 2009.