Leading Sports Brand Enterprise–Li Ning Company Limited and Leading Online Game Provider-小i机器人
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With the hits of 2008 Beijing Olympic Games, the sport retail industry in China is prospectively expanded. At the same time, the competition among sport wear industry is fiercer than before and they had to identify ways to grasp more market shares and enhance customer retention. 

 Li Ning 李寧(中國)體育用品 (Li Ning) – the leading brand of sport wear in China, recently selected RADICA as their email marketing partner. Aiming to improve customer relationship and stimulate more repeated sales, Li Ning uses Radica Intimate to deliver different program messages such as special edition campaigns to more target segments. According to Janica Xu, e-Commerce Dept. of Li Ning, “We selected RADICA simply because its email solution is more convenient, faster and more effective in launching our email campaigns!” 

Besides Li Ning, 小i机器人 (Xiaoi), a leading online game provider in China has started to deploy RADICA email solution in this quarter. Providing various game series for different online-game users, Xiaoi delivers the more related games to target online game lovers which further enhance their end-user’s experience and customer loyalty ultimately.  

From Q2 of 2008, RADICA has put more resources and focus on Greater China market. From Francis Kwok, CEO of RADICA, “We believe that the email database size will keep continuously increased among those enterprises and MNCs in China while the best practice and strategic planning in email domain still not well-developed yet. I am happy to see that there would be a large room for further expansion of enterprise-grade email solution and our consulting service there in the coming years.”