Email Marketing Solution Partner - Radica Systems Limited

RI/Enterprise

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Whether you want a suite for your first step into permission-based email marketing, or a comprehensive system that adapts to fit your unique business, Radica has the perfect solution for you. Our award-winning solution, Radica Intimate, provides 2 editions for businesses of all sizes with different needs for customization and integration.

Campaign Creation
Segmentation: Improve the usability of segmentation setting Define segments easily in 1 single screen Support nested logical groups for complex segmentation relationship, e.g. A AND (B AND (C OR D)) Feature natural language description of segment setting for easy understanding Support full screen editing mode
Mail Account: Pre-define a set of mail accounts as sender/bounce-to email addresses, which will be available for user to easily select during campaign creation
Sender/Return Policy: Improved sender/return email account management by defining sender/return policies that can be enforced and control the mail accounts to be available for particular groups of users
Bounce Account Health Check: Send email alert to administrator when connection to the bounce account fails
Campaign Workspace: Create at most 200 campaigns at the same time without the need to go through step-by-step procedures for every campaign by simply filling a programmed campaign spreadsheet and uploading the corresponding contact lists and templates.	¹ (Optional)
GUI Editor: Create and edit campaigns in a word-processor-like environment, particularly convenient for non-technical buddies.
Built-In HTML Templates: Create your own templates, or choose from a selection of ready-made HTML templates with image paths automatically linked up.
Mail Merge: Automatically generate unique subject lines, contents and subscription links, personalizing your messages.
Alternative Text Support: Ensure your messages to be displayed even in plain text environment.
Multi-Stage Scheduling: Schedule campaigns to deliver in multi-stages for campaign testing and higher delivery rate.
Attachment Support: Provide users the option to attach additional files in various formats such as jpeg, gif, doc, xls, zip, pdf, avi, ppt.
Campaign Content Encoding: Provide character options such as Japanese, Thai, Korean, Russian and Simplified Chinese, ensuring proper display of campaign messages across multi-lingual platforms.
Segmentation: Target your messages to mailing list members by analyzing their purchase behavior, demographic properties and responses to previous campaigns
Link Configuration & Validation: Personalize URL names for display in campaign reports, and double check against invalid hyperlinks.
Reference Links: Automatically translate URLs into trackable hyperlinks for real-time reporting.
Multi-Format: Support campaigns in plain text, graphic (HTML) and SMS² formats, reaching your target customers anytime anywhere.
Automatic Bounce Handling: Effectively manage bounced emails and inactive email addresses, minimizing labor costs of bounce tracking.
Campaign Testing: Send campaign samples to test campaign settings and layouts in different email clients.
Campaign Duplication: Re-use settings of past campaigns, saving time and efforts for recurrent campaigns.
Footer/Header: Pre-designed header/footer template can be applied to the email content and simplify the routine setting required previously. (e.g. un-subscription message at the bottom)
Customized Service Pages: Customize your un-subscription page or forward-to-friend page in different layouts, wordings and languages according to your need.	***
1 Campaign Workspace will be separately charged 2 SMS Function Activation Service charge will be incurred

List Management
Add-On Module Mediator: Provide an intelligent automation of data import/export jobs. It covers Import of List (CSV/XML files or JDBC database) Export of List Import/Export of HTML Templates (HTML/Zip files) Import of campaign definition to automate creation of email campaigns Export of campaign information Export of campaign dispatching results Job scheduler and execution log The format of exporting files is highly customizable supporting CSV/XML file type	3
Import & Export: Easily import your existing contact lists, and export lists in CSV, Excel or HTML formats.	CSV or Excel for import (XML for API import)
Column Mapping: Align property names of your lists with RI’s standard properties, saving substantial manual resources in checking and matching list style.
Audit Log: Keep track of editing activities of other users with real-time audit history.
Suppression List: Filter invalid domains and email addresses to ensure deliverability optimization.
De-duplication: Automatically detect and clean up duplicated customer contacts within the list, avoiding repetitive mailing and spam accusations.
Lists: Provide different lists for different business needs, enhancing the hit rate of your marketing campaigns.
Customer Contact list for customer contacts	Unlimited
Opt-out list for unsubscribers
Domain Suppression List for invalid domains
Individual Suppression List for invalid email addresses
Hard Bounce List for returned mails
3 Mediator will be separately charged
Reporting and Tracking
Enhanced Breakdown Analysis Report: Improve demographic break-down report by providing email domain as the breakdown field. User can have a better idea about the email deliverability to different domains. The following break-down figures will also be available: Post click-through Transient bounce Soft bounce Hard bounce
Real-Time Reports: Measure the opens, click-throughs, bounces, unsubscriptions, spam complaints with demographic breakdowns.
Forward Tracking: Keep track of post click-through and post-forwarding behaviors of customers for better business decisions.
Opt-Out Tracking: Keep track of unsubscription requests round-the-clock, minimizing user complaints and chances of emails being blocked.
Consolidated Reports: Combine multiple campaigns for consolidated analysis and evaluation.
Graphical Reports: Compare campaign performance and effectiveness fully at a glance.
Export Reports: Export reports into CSV or Excel or HTML formats for printing.
Usage Reports: Track the number of messages sent in the past specific period.
System Administration
Database Compatibility: Oracle 9i/10g MS SQL Server 2005
Support Internet Explorer 7.0
SMTP Server Control: Able to configure the maximum number of emails to be sent per connection. This enables higher compatibility to wider range of SMTP servers.
System Stability: 100% web-based, 100% Java written, 24-hour access without delaying important business messages.
Multi-Lingual User Interface: Support display of English, Traditional Chinese and Simplified Chinese characters in the user interface.
Integration: Easily synchronize with existing CRM database with API applications, supporting large-scale system integration.
User Group Hierarchy: Group users by teams or departments, particularly convenient to manage growing user communities.
Resource Sharing: Share campaigns, lists, templates and images across different departments on a secure platform, maintaining a consistent corporate image.
Spam Rating Analysis: Evaluate the likeliness of spam content of campaigns.
Frequent Mailing Control: Self-administer the no. of emails to be sent in a specified period, slashing the risk of being regarded as spams.	⁴ (Optional)
User Privilege Management: Define different sets of access rights for different users, safeguarding important resources from hacking risks.
All-in-one Installer: Easy to deploy and execute under GUI (Graphical User Interface) or CLI ( Command Line Interface) environment. JDK and Tomcat are bundled and pre-configured in the installer – save much time and work for user
Configurable Property Visibility: Define the visibility of customer properties so that the un-used/ seldom used properties can be hidden for easier review.

4 Intimate Frequent Mailing Manager 2.0 will support frequent mailing control. It will be separately charged.

***Un-subscription & Forward-to-friend Pages
Last Modified Date: June 2007

Recent Release Notes – May 2006

Enhancement

Features
Online Help: A user-friendly Help Menu for the user to understand how to use specific features in RI immediately.
Forget Password: Password reminder email will be automatically sent to the user on request.
Enhanced Template Gallery : 30 HTML templates are available in RI after installation
Enhanced GUI Editor: More user-friendly GUI editor eases the editing work of HTML template and significantly increase the compatibility
Support HK Characters: Special HK characters will be supported in the HTML email content
Login Password Auto-Complete: User can set to auto complete the login password once he/she inputs the user name
Configurable SSL : SSL can be activated/deactivate by the administrator
Saved New Import List Profile: The property and option value profile in the new contact list to be uploaded in RI can be saved for future repeated use
Enterprise Scale Security Password stored in database cannot be accessed by any one else except owner. Every password related page cannot be accessed by any one else on the Net. The user would be requested by the system to change password at a regular interval and to set minimum length of the password. The user will be revoked after certain times of consecutive unsuccessful password login attempts. The user would be requested by the system to change password at the initial login. System would keep a record of generations of individual user password so that the same user cannot use the same password during certain period. A confirmation email will be sent to the user who has requested for password retrieval. Only after being confirmed by the requestor will the system send the password to him/her.

Radica Intimate 2.0 delivers marketing campaign through channels like email and SMS.

User Rating

Currently 2.8/5 Stars.
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Rating: 2.8/5 (91 votes cast)