RADICA Has Your Answer to Comply with the UEM Bill

The pass of the Unsolicited Electronic Messages (UEM) Bill has showed the government's determination to contain the problem of spamming in Hong Kong, while it caused great panic for eMarketers to find a way to comply with it. And now the Phase 2 of the UEM Bill will come into effect on 22 Dec, have your found your way out yet?

The UEM Bill is just a start for eMarketers, while other countries or regions’ anti-spam policies should be taken into consideration if your marketing campaign covers there. RADICA is working on it for your market expansion as well. Being president of Policies & Industrial Standard, Hong Kong Association of Interactive Marketing (HKAIM), Francis visited Anti-spam Center of Internet Society of China (ISC), the biggest and official anti-spam organization in China on 18 Oct.

"The visit was fruitful." Francis says, "By sharing knowledge and experience with different anti-spam organizations, RADICA keeps up-to-date with policies and industrial standard not only in Hong Kong but also in other countries and regions.

RADICA now has customers all around the world, such as our new customers Mercedes-Benz Singapore, HC360 (China’s leading B2B eMarketing platform) and Oriental Wisdom (China’s leading provider of Mobile Business Applications). Therefore, it is of critical importance to inject our expertise to help our customers to comply with various anti-spam policies and improve their deliverability performance, as we keep receiving enquiries from them on how to tackle these two issues.