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Radica Becomes One of the Founding Members of HKAIM |
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Radica Becomes One of the Founding Members of HKAIM
In an effort to help local marketers get more familiar with the trends and standards of e-marketing in Hong Kong and provide them best practices such that they could have a profound understanding of the local market, the recently founded Hong Kong Association of Interactive Marketing (HKAIM) invites professionals on e-marketing to join, including Radica’s CEO Francis Kwok being the President of Policies and Industrial Standards.
“In China we can see that there are still few organizations like HKAIM to define the standards on local e-marketing, not to mention on email marketing. This is especially true in Hong Kong. Because of this, HKAIM is founded to discuss and define standards on HK e-marketing as well as to gather best practices on this field for local e-marketers”, explained Francis, whose expertise and professional consultancy is generally recognized by his customers and other professionals.
To conclude, the objective of HKAIM is to
l Identify standard and regulations within the industry in Hong Kong
l Liaise with Hong Kong and China Government on industry-related issues
l Promote the value and success of Interactive Marketing to public community
l Provide platform for industry professional to share ideas
l Enable the continuity of the professional development in the industry
l Provide opportunity to network with fellow marketers, agencies and vendors while sharing best practices and the latest industry developments
The HKAIM focuses on identifying standards and regulations within the digital marketing space in Hong Kong, liaising with the Hong Kong and China governments on industry-related issues, promoting the value and success of the discipline to the wider community and serving as a platform for industry professionals.
Francis hopes that HKAIM will achieve the goal to fuse the Marketing & Technology Industry together in a way that provides both economic and sound creative ideas and that he could contribute to the association and the society on enhancing people’s knowledge on e-marketing.
Now once you sign up to be the member of HKAIM, you can get a free copy of the full version of Consumer Email Marketing Trend 2007 Survey Report. Click here for details.
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