10 Smart Tips for eMarketing

Well thought-out eMarketing campaigns will enable you to communicate closely with your customers.  Given the exponential growth in this marketing means and the widespread legislation and regulation imposed on eMarketing, RADICA is pleased to provide the following 10 Smart Tips as a framework that adds value to your eMarketing efforts:

1.   Gain permission before collecting contacts and sending information
2.   Provide accurate sender’s contact information in the email
3.   Maintain the size of emails to around 30K at maximum
4.   Use a clear and accurate ‘From’ address and concise subject line
5.   Distribute relevant information only to subscribers
6.   Provide links and graphs on the email for further information
7.   Send confirmation auto reply on user registration, opt-in or opt-out
8.   Always provide an easy unsubscribe option and honor unsubscribe requests before the next mailing
9.   Keep the opt-out list for at least 3 years
10. Monitor the frequency of dispatching messages, best to be maintained at once or twice a week

RADICA strongly believes that these recommendations will serve our clients' best interest in developing ethical and successful eMarketing campaigns!