Electronic Customer Relationship Management (eCRM)
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Objectives
This course provides attendees with perspective and technical knowledge base necessary for understanding, planning and implementing CRM initiatives in their respective organisations. At the end of this course attendees will gain comprehensive knowledge of customer relationship management, the different core concepts that are fundamental to CRM, the various technology application that facilitate CRM initiatives and managing the CRM project from concept to implementation.

Admission Requirements
Participants must have some knowledge of computing technology and PC/Windows operations. Prior knowledge or working experience in management, marketing and e-commerce will be advantageous too.
Instructor(s)
Scs Instructor
Language Used
Cantonese (supplemented with English)
Total Hours
30 hour(s)
No. of Sessions
10
Place
Central Learning Centre
Commencement Date
July 22, 2007
Classes will be held on
Sunday
Time
2:00p.m.-5:00p.m.
Closing Date for Application
Enrolment deadline is 10 calendar days before the course commencement date. Late enrolment will only be considered if there are still vacant places.
Tuition Fee
HK$ 4,500
Enquiries
Telephone No.: 2209 0222
Fax No.: 2603 6565
E-mail: scs-csit@cuhk.edu.hk

For more detailed information of this course, please click here.