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logo_ri Whether you want a suite for your first step into permission-based email marketing, or a comprehensive system that adapts to fit your unique business, Radica has the perfect solution for you. Our award-winning solution, Radica Intimate, provides 2 editions for businesses of all sizes with different needs for customization and integration.
Campaign Creation
GUI Editor: Create and edit campaigns in a word-processor-like environment, particularly convenient for non-technical buddies.

Built-In HTML Templates: Create your own templates, or choose from a selection of ready-made HTML templates with image paths automatically linked up.

Mail Merge: Automatically generate unique subject lines, contents and subscription links, personalizing your messages.

Alternative Text Support: Ensure your messages to be displayed even in plain text environment.

Multi-Stage Scheduling: Schedule campaigns to deliver in multi-stages for campaign testing and higher delivery rate.

Attachment Support: Provide users the option to attach additional files in various formats such as jpeg, gif, doc, xls, zip, pdf, avi, ppt.

Campaign Content Encoding: Provide character options such as Japanese, Thai, Korean, Russian and Simplified Chinese, ensuring proper display of campaign messages across multi-lingual platforms.

Segmentation: Target your messages to mailing list members by analyzing their purchase behavior, demographic properties and responses to previous campaigns.

Link Configuration & Validation: Personalize URL names for display in campaign reports, and double check against invalid hyperlinks.

Coupons: Automatically generate unique coupon codes and insert into email or SMS messages for redemption.

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Reference Links: Automatically translate URLs into trackable hyperlinks for real-time reporting.

Multi-Format: Support campaigns in plain text, graphic (HTML) and SMS# formats, reaching your target customers anytime anywhere.

Automatic Bounce Handling: Effectively manage bounced emails and inactive email addresses, minimizing labor costs of bounce tracking.

Campaign Testing: Send campaign samples to test campaign settings and layouts in different email clients.

Campaign Duplication: Re-use settings of past campaigns, saving time and efforts for recurrent campaigns.

List Management
Import & Export: Easily import your existing contact lists, and export lists in CSV, Excel or HTML formats.

CSV or Excel for import
(XML for API import)

Column Mapping: Align property names of your lists with RI’s standard properties, saving substantial manual resources in checking and matching list style.

Audit Log: Keep track of editing activities of other users with real-time audit history.

Suppression List: Filter invalid domains and email addresses to ensure deliverability optimization.

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De-duplication: Automatically detect and clean up duplicated customer contacts within the list, avoiding repetitive mailing and spam accusations.

Lists: Provide different lists for different business needs, enhancing the hit rate of your marketing campaigns.
Customer Contact list for customer contacts
1##(Optional)
Opt-out list for unsubscribers
Domain Suppression List for invalid domains
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Individual Suppression List for invalid email addresses
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Hard Bounce List for returned mails
Reporting and Tracking
Real-Time Reports: Measure the opens, click-throughs, bounces, unsubscriptions, spam complaints with demographic breakdowns.

Forward Tracking: Keep track of post click-through and post-forwarding behaviors of customers for better business decisions.

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Opt-Out Tracking: Keep track of unsubscription requests round-the-clock, minimizing user complaints and chances of emails being blocked.

Consolidated Reports: Combine multiple campaigns for consolidated analysis and evaluation.

Graphical Reports: Compare campaign performance and effectiveness fully at a glance.

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Export Reports: Export reports into CSV or Excel or HTML formats for printing.

Usage Reports: Track the number of messages sent in the past specific period.

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System Stability: 100% web-based, 100% Java written, 24-hour access without delaying important business messages.

Multi-Lingual User Interface: Support display of English, Traditional Chinese and Simplified Chinese characters in the user interface.

Integration: Easily synchronize with existing CRM database with API applications, supporting large-scale system integration.

User Group Hierarchy: Group users by teams or departments, particularly convenient to manage growing user communities.

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Resource Sharing: Share campaigns, lists, templates and images across different departments on a secure platform, maintaining a consistent corporate image.

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Spam Rating Analysis: Evaluate the likeliness of spam content of campaigns.

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Frequent Mailing Control: Self-administer the no. of emails to be sent in a specified period, slashing the risk of being regarded as spams.

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User Privilege Management: Define different sets of access rights for different users, safeguarding important resources from hacking risks.

All-In-One Installer: Significantly simplify the installation workflow with email servers and databases instantly configured at installation, offloading the burden of IT technicians.

Minimum System Requirements
Hardware: Assume 50K emails per day, 3 million emails total storage

Intel P4 CPU
2GB RAM
80GB Hard disk

SPARC
2GB RAM
80GB

Operating System:

Windows Server
REDHAT Enterprise
Fedora Core

Sun Solaris

Web Server (optional)

Apache

Database Server:

Oracle, MySQL

Email Server:

SMTP, POP3

Last Modified Date: 1 March 2006

Recent Release Notes – May 2006

Enhancement
Features

Online Help: A user-friendly Help Menu for the user to understand how to use specific features in RI immediately.

Forget Password: Password reminder email will be automatically sent to the user on request.

Enhanced Template Gallery : 30 HTML templates are available in RI after installation

Enhanced GUI Editor: More user-friendly GUI editor eases the editing work of HTML template and significantly increase the compatibility

Support HK Characters: Special HK characters will be supported in the HTML email content

Login Password Auto-Complete: User can set to auto complete the login password once he/she inputs the user name

Configurable SSL : SSL can be activated/deactivate by the administrator

Saved New Import List Profile: The property and option value profile in the new contact list to be uploaded in RI can be saved for future repeated use

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Enterprise Scale Security
Password stored in database cannot be accessed by any one else except owner.

  • Every password related page cannot be accessed by any one else on the Net.
  • The user would be requested by the system to change password at a regular interval and to set minimum length of the password.
  • The user will be revoked after certain times of consecutive unsuccessful password login attempts.
  • The user would be requested by the system to change password at the initial login.
  • System would keep a record of generations of individual user password so that the same user cannot use the same password during certain period.
  • A confirmation email will be sent to the user who has requested for password retrieval.
  • Only after being confirmed by the requestor will the system send the password to him/her.

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# SMS Function Activation Service charge will be incurred.

## Intimate Multi-List Module will support multiple contact lists.

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Radica Intimate 2.0 delivers marketing campaign through channels like email and SMS.



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