Founded in 2000, Radica Systems Limited has established itself as Asia’s leading provider of eMarketing solutions. Innovating best-of-class eMarketing solutions for both enhanced user and customer experiences, RADICA’s solutions empower businesses across diverse industries with up-to-the-minute technology, excellent deliverability, insightful reporting and real-time results tracking, leading marketers to achieve their ultimate sales goals.

RADICA's endeavor to constantly revolutionize the eMarketing process is driven by a corporate culture that advocates out-of-the-box creativity, critical thinking and smart problem solving, on top of a customer-oriented principle. The outcome is a range of eMarketing solutions differentiated by their outstanding system design and high usability based on which RADICA has garnered multiple regional, industry awards.

RADICA was first set up in the Hong Kong University of Science and Technology and later moved into the Hong Kong Science Park. Since its establishment, many local and multinational companies have benefited from RADICA's solutions and are continuing the quest for more effective eMarketing communications through RADICA. RADICA's vision is to continually create innovative eMarketing technology so as to enable marketers to conduct their eMarketing campaigns effectively and enjoy the benefits of hassle-free, personalized one-to-one sales made possible by our unique system capabilities.