Chinese’s spending on luxury ranks no.1 globally, their purchase at home and aboard accounting for over one-quarter of the global total. Acknowledging the shift in consumer attitudes and behaviours towards the luxury fashion retail environment, together with the growing importance of effective CRM practices, this research project shed light on the different ways in which luxury fashion brands acquire customer data.
After reading this whitepaper, you'll learn:
- Growth rate of Chinese luxuary spending
- How to effectively acquire customer data online
- Online data aquisition examples of luxury brands
- How to effectively acquire customer data in retail offline