Big Data Marketing for New Retail

Workshop Contents:

  • Half day course

  • Fundamental concepts of “Big Data”

  • Case studies of Big Data in retail industry

  • Open data revolution

  • The 3 key coming trends in the data world

  • New retail trend - unmanned stores?

  • The future retail: reconstruction of the scenes, goods and customer experience with data

Target Participants:
Senior management & marketing / CRM decision-makers of retail or shopping mall industry

Remarks:
Language Medium:    Cantonese with English materials
 

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