Advanced Email Marketing Techniques & Strategies


AM Session - Operation and Best Practice


  • Success factors of e-mail marketing

Data Management

  • Data sources
  • Data segmentation
  • Data quality

Design & Content

  • Best practice in different industries
  • Objective setting and content selection
  • Email structure for optimized response
  • Email layout design trend 2017

Delivery Process & System

  • Scheduling & frequency control
  • How to select an email service provider
  • The importance of email delivery 
  • Regulations you need to know

PM Session - Insights & Strategies 

Report & Analysis

  • Identify insights from campaign reports
  • Year-over-year comparison and competitor analysis 
  • Recipient activity analysis
  • Inactive identification and handling
  • Link/text analysis and behaviour tagging 

Strategy Overview

  • Persona based customer strategy
  • Customer journey optimization
  • Continuous improvement for performance optimization 

Target Participants

Sales & Marketing Professionals, CRM Consultants, e-Commerce / Digital Managers, Senior Marketing Executives, etc. who want to know the most updated techniques, trends and strategic planning of email marketing 


  • The course will be conducted in Cantonese with course materials in English
  • A certificate will be presented to the students with 100% attendance rate
  • 1-hour business consultation will be provided to each company for free

Enquiry: email to or call +852 2866 1106



Wallis Chan is Managing Director of RADICA, she promoted actively on data-driven e-marketing practice with high ROI especially for the clients from luxury brands, retail, hospitality and entertainment sectors in the past 10 years. By engaging herself from idea development, implementation consulting to data analysis, Wallis has accumulated huge experience in the e-Marketing domain and gained very good reputation in the industry. Wallis was always invited by commercial, academic and governmental organizations in Asia Pacific to speak on e-Marketing topics such as“MCMO conference”, “Customer Loyalty Conference” and “Big Data Analytics Forum” which attracts over 200 audiences each time and receive many favorable feedbacks.

Anki Lam is Senior Manager, eMarketing Consulting with over 5-year experience in email marketing industry. She successfully launched many outstanding projects of email and digital marketing for different famous brands such as Chanel, MCM, K11, Steelcase, Fossils, Guerlain, Galaxy Entertainment Group, RIMOWA, etc, and maintaining good client relationship. In 2016, she has also led the team to win the Agency of the Year Awards for the Most Outstanding Client/ Agency Partnership from Marketing Magazine. Anki is also a welcomed speaker on email marketing topics in the commercial sectors.