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Email Marketing-B

 Add-On Modules for Radica Intimate 3.7 (New Release in Jan 2011)

*All 3 add-on modules are available in RI License only

Delivery Performance Centre has extended the deliverability guarantee from promotional messages to transactional messages.It ensures successful delivery of the very important transactional emails to your customers’ inbox (e.g. payment confirmation, notification, etc.). It also helps you to proactively identify invalid email addresses and un-responded emails for resending.


Benefits/ Value

  • LESS customer complaint from missing emails.
  • MORE customer satisfaction from on-time emails.

Application scenarios:

  • Registration/ purchase confirmation
  • Important alert (e.g. stock alert message)
  • Payment reminder
  • Notification

Feature List
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Life-cycle Campaigner helps reduce the tremendous time and efforts needed to prepare a periodic campaign. All you need to do is build a ‘product promotion library’ for once and it will take care of the rest. The personalised offers on your membership renewal emails and birthday greetings to individual customers can be done without hassle. For any customers who have clicked on any offer in the email, this module will automatically send follow-ups to drive selling opportunities.


Benefits/ Value

  • LESS time and efforts (Setting up the library can be done in 10 minutes)
  • MORE upsell opportunities by fully automated periodic campaigns and follow-ups
  • Better customer relationship and brand loyalty with timely and relevant communications

Application scenarios:

  • Subscription renewal
  • Membership renewal
  • Birthday offer
  • Event reminder before X days
  • Discount offer trigger based on specific clicks
  • Customer Life-cycle offer (e.g. insurance, baby product)

Feature List
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Customer Loyalty Manager helps you analyse customer behaviour easily. By proactively identifying inactive or active customers, you can create the most suitable follow-up campaigns for your selected target customers with a few clicks.


Benefits/ Value

  • LESS chance of losing customers due to overlook
  • MORE effective, relevant communication with different segments

Application scenarios:

  • Win-back campaigns for inactive customers (e.g. select inactive customers who did not open your emails in the past 6 months)
  • Boost promotion to loyal groups with more personalised content

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