Leading Japanese online boutique JSHOPPERS.com is an wholly-owned subsidiary of Navibird Inc. selling a variety of trendy and high quality Japanese products. This online shop has long been popular among overseas customers from 120 countries since its establishment. Founded in 2009, Navibird has employed a high-tech email marketing software - Radica Intimate (RI) developed by Radica Systems Limited to launch a series of email marketing promotions. Since implementing RI, Navibird has enhanced their efficiency and achieved remarkable performance, and the total business revenue of JSHOPPERS.com has drastically increased by 200%.

Email has always been the key communication channel between JSHOPPERS.com and overseas customers. In addition to its convenience, directness and effectiveness, Navibird prefers email communication since it is surely environmentally-friendly and minimizes promotional expenditure. Most importantly, they believe the highly interactive and personalized email marketing solution caters the needs of the post 80’s and 90’s consumers with high purchasing power who are their major customer group. However, before the cooperation with Radica, the previous software used by JSHOPPERS.com disappointingly failed to satisfy their needs or support their rapid business growth in Hong Kong and China. It was found to be incapable of supporting multiple languages in email contents, subject titles and offered insufficient reports after campaigns. To meet the company’s rapid growth in the Asia Pacific region, Kazuya Yamanaka, the CEO of Navibird, decided to seek a reliable and sophisticated email marketing solution provider with years of experience in the Asia Pacific region and capable of handling continuous increases in the number of member email contacts and email deliveries.

Among different international and Asia Pacific email marketing solution providers, Navibird eventually chose Radica as their partner. “Radica’s email marketing software RI eliminates our concerns with language barriers as it supports 16 languages including Japanese, English, Simplified and Traditional Chinese in subject line and email contents. It also provides 36 personalized selective insertions, which helps with accurately targeting the right customers and enhancing open rates as well as click-through rates. The solution is particularly effective in Hong Kong and mainland China. The email marketing manager of Navibird Andrew said, “The design of RI really suits the needs of enterprises and users. The system not only assists us with delivering great amounts of personalized eDM, the Radica deliverability service team also regularly undergoes examinations and safeguards the stability of eDM delivery to the inbox. It ensures the deliverability rate reaches as high as 91%. RI provides thorough reports and presents us with strategic data analysis for planning future promotions.

Since they began using the RI permission license model in 2009, Navibird has greatly reduced their promotional costs while the overall business has doubled within a year due to the optimization of email marketing solutions. The number of members has surged over 40% and grown to over 100,000. Mr. Kazuya Yamanaka states, “We have currently invested one-third of the marketing budget in the email marketing channel. Its return on investment (ROI) is absolutely remarkable.“ More resources will be devoted in email marketing strategy in coming years, more personalized and target-based email marketing projects will be implemented. Apart from boosting the business growth, they also hope to expand the existing members’ email contacts to 1 million within 3 years.

He further explains, “We selected Radica not only because they are experienced in email marketing industry, especially in the Asia Pacific region, they also have extensive experience and long-term co-operation with international brands. By exchanging ideas with Radica, they help us quickly tap into the China market and we have a better understanding of effective email marketing strategies in the Hong Kong and China markets. They spare no effort in product research and development. Radica product upgrades will be provided every 6 to 9 months. I am greatly impressed by their professionalism and enthusiasm, hence I strongly believe we have made the right decision.”

Due to the interactive and rapid delivery features of emails, it is inevitable that more enterprises in Asia Pacific regions switch to email marketing. Francis Kwok, the CEO of Radica, says, “Undoubtedly, enterprises cannot overlook the post 80’s and 90’s generation with high purchasing power since they have become the major customer group in the market. In an attempt to gain their loyalty and trigger more purchases, personalized emails have to be created to satisfy their needs.”

Radica has accumulated much valuable experience through cooperation with high-end brands and customers in the retail industry such as Navibird and other well-known local and international enterprises. Starting from last year, over 100 million permission-based email messages have been delivered via the Radica ePost platform and this figure is constantly increasing. Meanwhile, by implementing “Trendy” email marketing solutions, the ROI of email promotions can be greatly enhanced, and will further facilitate the sustainable development of enterprises and save more trees.

About Radica
Radica Systems Ltd (www.radicasys.com) is a leading intelligent email marketing solution provider based in Hong Kong. With diversified client base in Asia including Fortune Global 500 companies, Hong Kong listed companies and luxury brands, Radica is committed to innovate the best-in-class email marketing software and consulting services that ultimately bring in real benefits to our clients. Our R&D focuses on combining advanced personalization technology and marketing users’ practical need which is applicable to e-marketing. Radica Intimate has once won the 2010 ROI Festival Digital Award - Category of Technology Platform – Permission Based Email Marketing, Adworld Awards 2009 TOP Tech., Hong Kong Outstanding Software Application Competition and the Best Oracle Partner Network Technology Award (Greater China).

About JSHOPPERS.com
Japan’s leading online fashion shop JSHOPPERS.com was founded in 2004 selling a variety of Japanese high quality factory products, fashion items, commodity and small goods. Since the establishment, JSHOPPERS.com has long been popular among 120 countries and customers worldwide. Due to the affordable price of JSHOPPERS’ products and fair shipping costs, overseas customers could freely enjoy the Japan’s most fashionable and high quality items, food and various types of products.

Issued by：Radica Systems Limited
Media Enquiry
Emily Cheung
Mobile：9345 8932 / Direct Line： 3188 7420
Email：emily.cheung@radicasys.com