Email Marketing

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Email Marketing

Email marketing made simple

Ever wanted to send tailor-made email content to your customers? Or target your campaign to a specific group of customers but complex segmentation on your old email system is too much of a pain? Radica Intimate (RI) solves all the above and more.

With RI, every step of your email campaign is laid out clearly on a graphic user interface. Segmenting your recipients by demographic or campaign response, sending personalised content and automated trigger follow-up emails, tracking deliverability and opt-out are all a few clicks away.

What RI offers

Segmentation by both demographic and behavior
Time-trigger and activity-trigger campaigns
Tracking who opened your email and which part of your email caught the most eyeball
Reports with demographic and activity-level breakdown so you know who keep your emails unread
Spam rating score and daily deliverability monitoring
Email and SMS campaigns
E-database acquisition capability by integrating with Radica Sign-Up

Click here for RI Leaflet and RI Feature List

Flexible models

On-premises model	RI License For high volume customers Support data integration with legacy system (e.g. CRM) Satisfy high data privacy and security concern Charged by number of unique email address
Software-as-a-service model	Radica ePost For low-mid volume customers Perfect for customers with less IT resource and support available Charged by number of email message sent
Hosted application model	RI Hosted Application (RI License hosted in data centre) For high volume customers Advance features to support automated cross/up-sell Perfect for customers with less IT resource and support available Charged by number of unique email address